Kentucky fly chicken KFC

We were challenged with creating a campaign that got more Aussies downloading and using the KFC App.

KFC has a world of unique international products out there. From the poutine fries in Canada to the Wafu Cutlet Burger in Japan. But these items are only available in one country.

So to boost app numbers we secretly dropped these wonderful international items into the app. The twist was that these items were pick-up only. Anyone that ordered the item was entered into a draw to win a unique KFC themed trip to pick up their item. Over the campaign we achieved a significant uplift in new app users.