snapchat at sculptures by the sea

We bought to life Snapchat’s unique augmented reality technology through an immersive partnership at Sydney’s Sculptures by the Sea

Realising the power of art to reimagine the world around us, we worked with Snapchat to create a vehicle that would educate and inspire Australians on the potential of Snapchat’s AR technology. In partnership with Sydney’s Sculptures by the Sea, we worked with Melbourne-based artist Mond Qu to imagine a spectacular, gleaming AR extension to a physical installation which featured at Tamarama beach as part of the festival.

he piece included over 1,000 glimmering circular light reflectors in a geometric design, scattering sunlight in diverse directions throughout the day. When viewed via a bespoke Snapchat AR lens, the artwork extends into the digital world rising into the sky. We inserted Snapchat into the cultural zeitgeist with 53 pieces of coverage and a reach of over 27M. Tens of thousands of people used the local lens, and even more enjoyed the global lens giving Snapchat the chance to enhance their Sculpture by the Sea experience and bring it to the homes of Snapchatters across the world.