american express
& sydney worldpride 2023

Leveraging American Express’ partnership with Sydney WorldPride by giving back to the LGBTQIA+ community 

As Principal Partner of Sydney WorldPride 2023, American Express had a unique privilege and responsibility to facilitate experiences that created a sense of welcome, encourage participation, deepen connections, and ensure more members of the LGBTQIA+ community had the opportunity to express themselves.

Fifteen recipients and their allies were selected by a panel of representatives to receive a once in a lifetime experience throughout the Sydney WorldPride festival. To spotlight the importance of self-expression and the impact of allyship, we partnered with The Veronicas, Khahn Ong and Isaac Humphries to share their journeys. There was also an American Express Parade float and Amex House – a takeover of Sydney Oxford Street’s iconic Oxford Hotel. The campaign reached over 250 million people with significant positive social media engagement